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George Cohon, born at the height of the Depression in the South Side of Chicago, always saw any challenge as a great adventure. To date, his greatest adventure has been to single-handedly bring the West’s most famous cultural symbol the McDonald’s Golden Arches into Red Square. In 1979, this audacious, golden deal predated the thaw of the Cold War! Meet George Cohon, the classic, archetypal businessman as he hammers out a deal with the impossible Soviet bureaucracy. See what it takes to keep focused on a seemingly impossible vision for endless hours during three long years in Russia. |
View a printer friendly version of this page...Copyright Date: 1999
Closed Captioned (VHS Only)
Length: 45 minutes
Library Audience:
Young AdultFamilyGeneral Interest
School Audience:
Secondary (10-12)Univ./CollegeAdult Ed.
Subjects:
Business and Marketing; History and Current Events
Formats Available:
VHS TapeDVD
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