George Cohon: To Russia with Fries
George Cohon, born at the height of the Depression in the South Side of Chicago, always saw any challenge as a great adventure. To date, his greatest adventure has been to single-handedly bring the West’s most famous cultural symbol the McDonald’s Golden Arches into Red Square. In 1979, this audacious, golden deal predated the thaw of the Cold War!
Meet George Cohon, the classic, archetypal businessman as he hammers out a deal with the impossible Soviet bureaucracy. See what it takes to keep focused on a seemingly impossible vision for endless hours during three long years in Russia.